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Clearly, this subject had to come up , but before we get into the details of it lets look at some numbers.
Today the technology available at our disposition and the means of communication have become universal and has broken the boundaries of countries and cultures. A lot more efforts needs to be done to embrace and explore how to inform the world population about the correct meaning of Islam.
The world population today is about a staggering 7.600 billions !!!!!
And lets look at other numbers . How many of us are connected to the internet with what kind of devices and the different social platforms where people communicate.
It is easy here to compute these numbers to see that almost in every household one person is connected to the internet and to some social sharing platform.
These numbers are almost 2 years old which means the number of people connected is even higher.
From all the social media platform available one stands out above the rest it is Facebook.
So let’s look at how we can use Facebook to propagate awareness of what Islam really is.
And let’s look at how we can use Facebook to correct and answer back at all the Islamophobic propaganda that has been orchestrated by mostly the western medias.
Quite simply it is enough to use the advertisement services of Facebook and other social platforms to get fast, targeted exposure.
All we need is short advertisement like sentences on advertisement like graphic cards.
These are some examples.
In order to utilize the ads service of Facebook it is necessary to open an account and to also open a page.
The benefits of paying for ads to reach the Facebook users is that they will visit your pages.
The idea is to utilize the pages has a way to inform and also to post there a great number of links well defined and selected to cover most of the issues that non-Muslims ask about Islam.
Therefore an important effort needs to be done to research select the different articles, videos, audios that will be used to complete our efforts to raise the awareness of Muslims and non-Muslims.
Researching and selecting special events and preparing information about Islam related to that event.
Examples:
Events that assemble people from all places on an explicit subject in a specific place.
“Women’s day at UNESCO” , “World sport events”, “Save the planet events” , “health related events”
Because you will always have influential people gravitating these events.
Within the parameters of Facebook you can choose specific dates and locations where you want your ads to be seen.
So if there is an event related to women’s rights we can prepare ads built from Quranic texts or Hadith and prepare on our pages posts and links to articles and videos on our own websites or on selected websites.
This is one example of many campaigns we had with one of our accounts.
Here are some other examples:
Also, an opportunity will be created to enter in direct dialogue with your visitors.
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Why write another book about Da’wah ilaAllah (Invitation to Allah)?
Many scholarly books have been written about this subject, and verily it would be difficult to write anything new about this topic because we should refer always to the work of the pious predecessors.
However, once the author started searching and taking notes after discussing the issue with some coleagues the idea became more interesting.
From the beginning it was obvious to the author that this should not be an individual effort if something significant was to be written. Therefore, the first step is the Shura[1] around the subject of this book.
The book does not follow an academic classification of chapters because it is based on experience supported by evidences. And it is not a theorical approach of Da’wah therefore it is best to read it as a journal.
You can find here all the tools that are necessary to have a successful Da’wah project. Whether your goal is to work as an individual or to build a more complex organization you will find what you are looking for in this humble work.
The goal is to share with you the fruits of the knowledge gathered in many years of intensive activities in the work of invitation to Islam.
As an individual and a member of several Da’wah teams we had time to make mistakes and to correct these mistakes. Even when trying to cover most of the angles pertaining to that endeavor there probably are things missing. Nevertheless, because the book was reviewed several times during the process of writing, the writer has great hope it will be most beneficial for anybody looking for means to understand best how to inform people about what Islam is and how to invite others to this beautiful way of life.
It is also important to mention that there is not a one size fits all approach to Da’wah. Different people with different circumstances call for a creative and adaptive methodology. The goal remains the same, how to purify ourselves in a manner accepted by our Creator once the concept of monotheism is accepted.
Allah said:
قَدْ أَفْلَحَ مَن زَكَّاهَا وَقَدْ خَابَ مَن دَسَّاهَا
He has succeeded who purifies the soul, and he has failed who corrupts the soul. [Surah Ash-Shams 91:9-10]
And Allah said:
يَوْمَ لَا يَنفَعُ مَالٌ وَلَا بَنُونَ إِلَّا مَنْ أَتَى اللَّهَ بِقَلْبٍ سَلِيمٍ
A day when there will be no benefit in wealth nor children, except whoever comes to Allah with a pure heart. [Surah Ash-Shu’ara 26:88-89]
Abu Huraira reported: The Messenger of Allah, peace and blessings be upon him, said:
إِنَّ اللَّهَ لَا يَنْظُرُ إِلَى صُوَرِكُمْ وَأَمْوَالِكُمْ وَلَكِنْ يَنْظُرُ إِلَى قُلُوبِكُمْ وَأَعْمَالِكُمْ
Verily, Allah does not look at your appearances or wealth, but rather He looks at your hearts and actions.
Source: Sahih Muslim 2564, Grade: Sahih (authentic)
[1] What is Shura? Shura comes from an Arabic word shara. Its original meaning, according to classical Arabic dictionaries, is to extract honey from hives. The secondary meaning is consultation and deliberation. It brings forth ideas and opinions from people minds analogous to the extracting of honey from hives. It might also have been thought that good ideas and opinions were as sweet and precious as honey. Another definition of Shura is the process of making decisions by consultation and deliberation among those who have an interest in the matter on which a decision is to be taken, or others who can help them to reach such a decision.
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